My Getaways is outperforming the Brighton market by more than 25% on occupancy and 15% on average daily rate. Here is what the data tells us, and why it matters for property owners across Sussex.
Brighton’s Short Term Rental Market in 2026
Brighton is one of the most compelling short term rental destinations in the United Kingdom. A vibrant coastal city with direct rail links to London, two universities, a packed events calendar, and a year round stream of visitors drawn to the seafront, The Lanes, and the cultural scene, demand for quality short stay accommodation has never been stronger.
The data backs this up. A typical short term rental listing in Brighton achieves a median occupancy rate of 55% and an average daily rate of £124 per night. Those are solid numbers. But solid is not good enough for our owners. At My Getaways, solid is where we start, not where we stop.
Brighton and Hove’s ongoing appeal as a coastal city with lifestyle benefits, strong commuter access to London, and a thriving student population continues to drive demand for short stay accommodation throughout the year. Add to that a property market where the average monthly rent reached £1,766 in late 2024, a 5.1% year on year rise, and you have a landscape where every percentage point of occupancy and every extra pound on your nightly rate translates directly into owner income.
The Numbers That Set Us Apart
The Brighton market average is 55% occupancy and £124 ADR. My Getaways is beating both.
Our portfolio is delivering occupancy rates more than 25% ahead of the market benchmark and average daily rates more than 15% above what the typical Brighton listing achieves. That is not a marginal gain. It is a structural performance gap that compounds over a full year into significantly higher income for the owners we work with.
To put that in plain terms: if the market average property earns around £28,000 in annual rental income, a My Getaways managed property performing at our benchmarks is on track to earn considerably more, driven by both higher occupancy throughout the calendar and stronger nightly rates from peak season right through to the quieter months.
This does not happen by accident. It is the result of a decade of operating in this market, a team that lives and works in Brighton and Sussex, and a relentless focus on doing the fundamentals better than anyone else.
Why My Getaways Beats the Market
Dynamic Pricing Done Properly
Most properties on the market are not priced intelligently. They have a rate, they apply it, and they hope for the best. We do not work that way. Our rates team monitors demand signals, competitor availability, local events, and booking pace daily, adjusting pricing in real time to capture maximum revenue from every booking window. The result is higher ADR without sacrificing occupancy.
A Local Team. An Actual Local Team.
This is where we are genuinely different. My Getaways is the only short term rental management company in Sussex with a real, local footprint. We are not a national operator running your property from a call centre in another city. We are not a tech platform that replaces people with algorithms. We are a Brighton and Sussex business, founded here in 2015, employing local people, with team members on the ground across the area every day.
When a guest needs something at 10pm, it is someone who knows Brighton who responds. When a property needs an inspection or a quick turnaround after a checkout, it is a team member who knows the roads, the contractors, and the nuances of each area. That local knowledge and local accountability is a competitive advantage that cannot be replicated remotely.
Guest Experience That Earns Reviews and Repeat Bookings
High ADR depends on consistently strong reviews. Guests in Brighton have plenty of choice. They book the properties that look compelling, stay where the experience matches the promise, and return to the ones that exceeded their expectations. Our guest communication, property presentation, and quality standards are built to generate five star outcomes at scale. Owners benefit from the resulting ranking uplift across Airbnb, Booking.com, and our own direct channel at mygetaways.co.uk.
Multi Channel Distribution
We do not put all our eggs in one basket. Our properties are optimised across Airbnb, Booking.com, and our book direct channel, giving owners maximum exposure and the ability to capture direct bookings that attract lower commission costs and often higher value guests.
Brighton and Sussex: A Market We Know Inside Out
We are not generalists. We are Brighton and Sussex specialists. Our team understands the seasonal peaks driven by Brighton Pride, the Great Escape festival, the Comedy Festival, school holidays, and the summer seafront surge. We understand the quieter months and how to price and market through them. We know which neighbourhoods attract which guest profiles, which properties benefit from which platform emphasis, and how to position each home to stand out in a market with thousands of active listings.
The best performing properties in Brighton command significantly higher nightly rates than the typical listing, with top performing homes achieving £249 or more per night. Getting a property into that performance tier takes more than listing it. It takes expertise, presentation, and management that matches the quality of the home itself.
That is what My Getaways exists to deliver.
The Market Leader in Sussex
My Getaways has been operating in Brighton and Sussex since 2015. We have built our reputation on one thing: results for owners. Not promises. Not projections. Actual performance that outpaces the market year after year.
We are the market leader in Sussex. We are the only company with a genuine local presence, a local team on the ground, and a decade of understanding this specific market in depth. When owners come to us, they are not just getting a property manager. They are getting a partner who knows Brighton the way only a company built here can.
Ready to Turn Your Empty Home into a Reliable Income Generator?
Contact My Getaways today for a free, no obligation consultation on your holiday rental management in Sussex and Brighton. We will handle the rest.
Get in touch for a complimentary, no pressure chat about how your property can earn you more with My Getaways, an Airbnb rental management agency in Brighton.
Reach out to us through the form on our Owner’s Page, or:
+44 (0) 1273 917 909 owners@mygetaways.co.uk
We are eager to chat with you soon!
Market benchmark data sourced from Airbtics, AirROI, and Lighthouse STR market reports 2024/25. My Getaways portfolio performance based on properties managed across Brighton and Sussex.